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Social Media

Social Media is a sidebar entry with one Coming next card inside. Same reason as Alumni Engagement — the sidebar shows the final shape; the page is honest about where the work stands.

A feed of touchpoints from Haden’s Facebook and Instagram accounts: followers, mentions, direct messages, replies. Each item is matched against existing contacts, so staff can tell:

  • Who in the funnel is already engaging with Haden socially (good sign; worth a direct note).
  • Who is engaging socially but has never been in the funnel (an undesignated prospect in the making).
  • Which campaigns are moving the right people.

The build needs a Meta Business API adapter, which Meta grants on its own timeline. Rather than build the UI against a mock and then rebuild it when the real API arrives, we are waiting until the access is in hand. See Coming later.

Next: Team.